WECREATE NYC is our space located in Union Square, NYC. Even though the spaces share the same principles of innovation, community, and problem solving, each space serves its city in a specific way.
Where THECUBE is grassroots and experimental WECREATE is more scientific and philosophical. Therefore it is worth using the spaces to achieve different results rather than thinking of them as one in the same.
We have also created the brands differently to promote different messages. THECUBE has been branded to be more linear and structured as London entrepreneurs need more format for their ideas. In contrast WECREATE is softer to create a feel of togetherness and calm to disarm and create a collaborative environment.
Each city influences behaviour and the way we innovate to us this is very interesting to observe and to impact.
58 East 11th Street