All posts tagged London

CUBER: ENFUSE YOUTH

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Enfuse Youth, wich are a new member of THECUBE, dedicates itself to making young people enthusiastic about the possible career options available to them by providing clear, comprehensive and impartial guidance, training and opportunities to access employment,self employment or pursue post-secondary education.

They provide engaging and fun programmes, especially tailored to young people’s needs.Their professional trainers and mentors ensure young people excel during our sessions and are able to learn from young entrepreneurs and business professionals.

 Enfuse Youth believes the younger generation are the future and therefore deserve to have access to the best practical knowledge and advice in their pursuit of their chosen career path.

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CUBER: Jason Isaac

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Jason Isaac joined THECUBE in January 2010 and runs a company called AOC, they are a London-based company, providing Website Design and Development solutions to major companies such as Accenture and many others. He is a great addition to our coworking space as he offers over 10 years of experience in Web design.

 

 

CUBEAGENCY: 1977 Design

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We would like to thank Consurgo for putting together a really successful portfolio review .  Plus very special thank you to Richie Stevens and Paul Bailey from 1977 Design  for their insight and time.

Below are some tips to help graphic designers market themselves;
1. Create a niche market; do not try to do everything.
2. Pick your top 5 ideal clients and do detailed research on their industry; what publications do they read, what projects are they working on, what projects have they done in the past.
3. Network at events that house the industry your portfolio is targeting, for instance if you are looking to work with fashion designers  go to fashion events to meet potential clients.
4. Instead of yielding to a lower price if a client demands it, offer them a smaller package. This way your brand maintains its value.
5. Use every source available to market yourself as you never know where the job will come from.
6. Distinguish yourself from other designers by becoming an expert in your industry – start a blog.
‘ We want ideas, creativity, and energy when looking for a new designer to join our company’ – Paul Bailey

CUBEWORD: Corner Shop Theory

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The corner shop theory is based on how corner shops, despite their saturation, can continue to thrive in any high street. There are many businesses, especially in the creative industries that fall into this category, for instance web designers, graphic designers, or jewellery designers.

So how do creative enterprises make their mark and survive a saturated market?

It’s our theory that it can be done by catering to a local community, very much like the corner shop.  At this moment businesses have little money to spare, so they want to spend it with brands that they trust. If a creative entrepreneur caters to a specific community they can begin to build contacts, referrals, and trust.

A great place to start building contacts are in coworking spaces like THECUBE as they hold a local community of potential new business contacts. The point it to begin to attract a tribe of like minded people to your brand, people who will then be happy to make referrals on behalf of your business and help it grow.

CUBESPACE: Worklounge

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THECUBE’s coworking offers entrepreneurs the option of various spaces. The worklounge is a more relaxed are to work with the option of reading, brainstorming, or taking a break from work.

Please see our membership  page for more information.

CUBE PARTNERSHIP: Kingston Entrepreneurs

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We are a supportive coworking space for young and upcoming entrepreneurs, that encourages enterprises and creatives to work together and build successful and innovative ideas. Our Grad packs gives Kingston Entrepreneurs an affordable place to start their enterprise.

CUBER: Olyinka

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Olyinka  launches new website with wonderfully frilly curiosities just in time for Valentines Day.

The word menas ‘wealth surrounds me’. All pieces are hand made in Britain from rich natural fabrics like silk and organic cotton. Each garment has been lovingly made and created with the greatest attention to detail making the ideal for a woman’s shape and boudoir.
Olyinka is a new Lingerie company based at THECUBE, they joined our coworking space in October 2009.

CUBEWORD: Reverse Psychology

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How do social perceptions and intellectual stereotypes influence our own road to success? Does this trickle down to the way the economy is tiered?
 
If society constantly educates that a certain path will always lead to success, then people choosing that path know that from inception they will be ‘high flyers’. The question is: what happens now? The state of our economy has been an equaliser, as both sides are finding it hard to get ahead, but will this influence the future of our economy?
 
At THECUBE we have a variety of graduates from both sides and we are interested to see how they will develop and evolve, how their struggles will influence the type of business they start, and the paths they will take with regards to their careers. Going back to the psychology involved, many of the corporate or financial graduates are adamant that they want a specific career, one which will have them employed by a big corporate name. For many, this is the first time that they will experience failure, and they don’t know how to deal with it. Their linear thinking allows them to only keep moving forward without having a peripheral look at the choices around them. In the past, this would have been a positive quality, having that tunnel vision directed at your goal, however, we now notice that this is what’s holding them back: the inability to think freely out of the constraints of what they will be or should be. Most haven’t considered another choice, and do not hold the tools to be diverse nor the ability to adapt, as an ‘opportunity chameleon’.

 
Conversely, the creative graduates have an innate ability to think away from the prescribed path; their minds work in a way that allows them to follow tangents that might aid them in some way to getting to the goal, even if they do stray onto an unconventional route. They can mould or ‘colour’ themselves to fit or blend in with any opportunity. They have been taught about collaboration, as is the nature of most sectors of the creative industries, and about building a strong network. Most importantly, they will have to be resourceful to get their dream job. There has never been a sense of entitlement as there has been and still is with the corporate side, and in the end only the most talented, strongest and diverse creative individuals rise to the top.
 
If these attributes begin to seep into the way that corporate graduates operate, it will have a monumental impact in the type of employee these graduates will become. The arrogance that used to prevail in the corporate world, where connections, wealth, and entitlement meant an easy ride to the top, has been swept away by the recent financial crash and its ensuing chaos. It is now a game of equals. The fact that graduates now have to wait a year, or even longer, before being hired by their ideal corporation will create a filter that will eliminate the people who would have preferred an easy path towards financial success and a prestigious job title. The graduates of the near future will instead keep a dedicated head on their shoulders, keep fighting for what they want to achieve, and will as a result be grateful for what heights they reach whilst being eager to perform – not just for money, but because they have developed a passion for what they do.
THECUBE is a coworking space for enterprise and we believe that the graduates who will really make an impact on the economy are those with ideas – whether they are coming from a creative background or a corporate one, it is the production of ideas that will move things forward. What would further ensure stability is the merging if creative and corporate skills together: ideas are nothing without the people to implement those ideas, or ‘idea engineers’.
 
If these graduates and their talents are not wasted and are nurtured instead, they will make better employees, who will have a real desire to improve the industry they are going into, rather than being thoughtlessly pursuing money and stability. And of course there will be those who aren’t content with being employees, who will go on to create amazing new businesses, which will help with the labour involved in rebirthing the economy as a better, more powerful and healthy being. THECUBE is looking to incubate and catch these graduates, with the interest of helping them learn from each other’s skills to create versatile and innovative enterprises.
 
We believe that homogeny and specialisation are archaic ways of conducting business – we are concerned only with forging a better path for all industries, so that our future destination is one of stability and prosperity.
Written by: Araceli Camargo Kilpatrick
Edited by: Russell Thomas

STELLAR PARTNERS WITH THECUBE

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Stellar Network has partnered with THECUBE to offer our members a 25% discount on their membership.

Stellar is a community of theatre, film, TV professionals. They present interesting and informative events plus open doors to industry contacts and resources.

This offer is only for CUBERS and you must quote a member quote to receive it. If you are interested, please email info@thecubelondon.com.

CUBER: Crescent Diagnostics

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Crescent Diagnostics is developing a radical new predictive test for Osteoporotic Fracture.

We’re currently conducting clinical trials in partnership with leading clinicians, universities and companies both in the US and the EU.

Crescent Diognostics joined our enterprise community in January 2010