All posts tagged Enterprise

How An Entrepreneur Divides His Time Between His Start-Up & A Charity

One of our CUBERS, Ashwin Saddul founder of  mobile strategy agency, Better Than Paper shares his time between his start up and a Charity. The charity has just been featured on the BBC and it focuses on helping street children in India.

If you would like to get involved, we have christmas cards at THECUBE.

Why did you start the charity?

  • After spending many years in advertising, the realisation my job will never make the world a better place
  • To make a visible difference to people who really need it by focusing on one particular cause instead of many
  • Had to create a balance between giving and taking
  • I have Indian heritage with family in India where poverty is a huge issue.
  • After being exposed to very bleak poverty -seeing and hearing, first hand, the personal stories of human suffering & tragedy, we became even more emotionally connected to the cause
  • To come back to England after our experience and continue as normal would be a travesty – to help educate people at home and give them a channel to contribute was the right thing to do
  • We met with like minded people who had similar experiences to us and wanted to continue their support in some way when they returned to England – this made it easier to motivate us all to do something. Easier said than done !

2 How does giving back influence the business ?

  • Not much influence yet as we’re in the early stages of launching both
  • The charity and my business are entirely separate at the moment – this means separate conversations with different clients or donors. There are no mentions of the charity on our company website yet.
  • As we are a new business, our client relationships are only starting to develop. Although some of my clients have donated, generally I don’t feel comfortable discussing it with them otherwise i feel i might be trying to off-load too much too soon or emotionally blackmail them ! One strategy would be to start donating a small percentage of profits back to the charity – but we’re a long way from that yet.
  • From a personal point of view, i feel more emotionally balanced and confident when approaching clients - the charity gives whilst the running our business means a lot of pitching which is one-sided to a certain extent.

3 How is change generated ?

  • Broad question, depends on the type of change desired and where it is directed. From a business and charity point of view: Its about value exchange /  mutual benefit. If you can communicate with clarity so people understand the immediate benefits of how a change in their behaviour (could be a change in purchase behaviour) could benefit everyone then i think that is a powerful tool in generating change. There are obvious mechanisms to achieve this such as advertising ( there – advertising isn’t so bad after all is it ??!)

The Idea
We always encourage CUBERS to do something else along side their enterprise to keep the brain open and scanning for new things. It is all well and good to stay focused on the goal, however this often creates tunnel vision, which can lead entrepreneurs to miss opportunities.

3 Questions With ArtDriver

We have asked our member Oleksiy Synelnychenko the CEO of  ArtDriver to answer three questions.

What are you working on?

In addition to helping a number of innovative startups and charities with their  web development and SEO projects, I’ve been working on our own Internet startup that will incorporate online booking, ratings and reviews for Kyiv, Ukraine restaurants. As you know, Kyiv will be hosting Euro 2012 European Football Championship in the summer 2012, and it is essential to help this city to accommodate the needs of hundreds of thousands of English speaking sport fans who will ascend upon the Ukraine’s capital and will be looking for places to eat.

2. What is the book that changed your life?

One book that comes to mind and really stands out is “The World is Flat” by Thomas Freedman. The author described the importance of globalisation and how countries, companies, communities, and individuals can and must adapt to it in order to be successful or “put it straight” survive in the modern and rapidly changing world.

3. What is THECUBE?

The very name of this place makes me think that I am a part of something great, a place that allows me to immerse myself into the world of creativity and become a part of the community of entrepreneurs. THECUBE also helps me to run my startup business efficiently, share my ideas and meet new people.

About ArtDriver
We are masters of utilising SEO and social media marketing to position our clients’ websites in top search results as well as increase clickthrough and conversion rates. ArtDriver provides Internet marketing services and carries out SEO strategies with a military precision.

New York New York

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THECUBE went across the pond to look at some spaces, meet people, and generally observe the enterprise sector of NYC. We have been amazed by how open and willing people have been to speak about their experience post financial crash as well as what they are doing to make things different. There was a resounding sense urgency and a recognition that there has been a permanent change in the way people do business in NYC.

We also observed the contrasts between NYC and London, which we feel are incredibly complimentary. For instance, London entrepreneurs value ideas more and are more patient in growing their idea at an organic pace. The ideas are imediate and need little investment, which is a positive as they are reaching economic stability quicker due to low overheads and simple implementation processes. In contrast NYC entreprenuers are launching business rockets, which is great for momentum and striking gold, however it does mean more scraped knees. These rockest are expensive and they need venture capatilism, staffing, and resources, which means that they will be able to provide a great contrast to ideas being developed in THECUBE space in London.

It will be really interesting to see how the two cities collaborate and learn from each other. Our next step is to protoype the space in November by creating a pop-up version, showcasing Idea Engineering and the talent of our members. If you have ideas or would like to get involved, please get in touch.

Graduates at THECUBE Coworking Space

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The Guardian gave some gruesome statistics on graduate employment and without being alarmist it will continue to get worse towards the middle of next year. However, you can either see this as a time of difficulty or a time of change and opportunity. The rules for the economy are yet to be written and the leaders yet to be elected, so why not capitalize on what graduates do best …. CREATE IDEAS?

As John Lennon said once in an interview ‘ there is nothing rock n roll about doing what some else has done’. This new era of economy will be driven by new ideas, creativity, and innovation. People are desperate for them as a matter of fact, which puts young fresh minds at a total advantage, you can either compete with industry or enhance it,  either way Graduates stand to win. Well, those that have the insight to start their own idea.

THECUBE has several Graduate enterprises such as WHY! and The Gateway, who started an enterprise based on needs they observed within their peer group.

Our Graduate Packs, offer meeting space hire, 5 hours of coworking usage,  and virtual office services.

5 Things Graduates should be doing

Create new industries
Instead of waiting for one to come along which is going to capitalize on all your new found knowledge, start one of your own. Think Facebook ( social networks). One of the next industries will be collaborative software, there are many software developers creating new on-line tools to help entrepreneurs communicate and share ideas on-line. There is also coworking spaces, which will be the future of working and networking. What is other industry can you start?

Create Think Tanks with other Graduates
Right now your network of people is at its tightest, so use that to start something. Form a diverse and interesting group of people and really push diversity, the last thing that you want is a room full of the same type of people thinking the same thing. Push away from your comfort zone, knowledge, and capabilities to a create a group of people that will create interesting ideas. Meet up every week and start thinking, observing, creating, prototyping, and discussing.

Create Partnerships
Once your ideas have flowed, start to create partnerships with other Graduates and start an enterprise. Create something that is lean and can be implemented straight away, this way you will not need to rely on investment or resources. The best resource will be the strength of your idea and the people that you have partnered with.

Turn your industry upside down
What are they not doing? Is it a saturated industry ? Where are they failing their clients?  Can the industry be better as a hybrid?  Does your industry need to pivot? Are there markets that your industry needs to reach?

Move away from the crowd
Leadership never occurs from moving with the crowd, observe what all other people are doing and move away. Most are going through graduate training programs, dead-end internships, or simply sitting in isolated rooms sending one faceless CV after another.  So, look at opportunities observe the world around you and create something new or contribute to companies that are starting up to gain experience.

The New Goodbye @ THECUBE

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Neil  Ayres has just published his first book for the Apple app store, the music video inspired by the book is currently being filmed at THECUBE.

We will keep you posted with the release. In the meantime buy The New Goodbye is available at the Apple app store in two editions: a free ‘lite’ version, which includes a sampler of most of the content along with the Romantic Gestures feature, and the full version which is £1.79 ($2.99). Ayres’ app is also compatible with the iPad.

THECUBE is available for filmshoots, photography, video during the weekends. During the week THECUBE is a coworking space for ideas and enterprise.

THECUBE Coworking Space: Our Beliefs

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THECUBE coworking space was founded in September 2009 to provide a space for would be entrepreneurs, idea makers and freelancers. We started with just providing a space, but we now have a fuller vision and below are our beliefs.

1. We believe in diversity, it is the foundation of innovative collaboration.
2. We believe in providing our local community with a space that will support it and provide it with the resources to expand their economic platform.
3. We believe that every great idea should be followed through to implementation and provide an economy.
4. We believe that creativity is the process used to get from idea to innovation. It is not an industry or a personality.
5. We believe in fair pricing to include anyone that wants to start an idea.
6. We believe providing a space that conduces concentration and productivity.
7. We believe in providing a bridge between The City and the creative market of East London.
8. We believe that ideas should be shared and implemented
9. We believe that ideas will be the economic future.
10. We believe in sharing skills, resources, and knowledge.
11. We believe that Observation + Imagination = Enterprise.
12. We believe that a community of minds sustains enterprise.

THECUBE coworking space provides resources, events, connection, virtual office space, and meeting space hire. To learn more or to join the community please send us an email info@thecubelondon.com.

A DECLARATION OF ENTERPRISE

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We’re looking at the psychology behind the potential for a double-dip recession. It’s not necessarily a numbers-issue, or something you can predict. It’s a mental state of society. Do we have the capacity to rid ourselves of self-deprecation and complain-culture, and start to pivot towards possibility, dreams, and enterprise?

After the first recession in 2008, people lost their jobs, graduates were graduating into a cold, unfriendly market. But as soon as 2009 hit, there was a tangibility that people wanted to change – people wanted to move forward. And there was talk of support for enterprise, support for graduates, and we at THECUBE were born out of this new attitude – although, we have been privileged to find like-minded people who are ready to be contributors to this new way of thinking, such as RewireLondon, Launch48, Not Just A Label, Creative Boom, Idea Generation, E-Rejuvenation Centre, ECCA, to name a few, we’re already starting to see  that there’s a dip in enthusiasm and proactivity.

Flashfoward to now: the dust has settled. Many organisations that had promised to deliver change and support, have not. If this continues, and we continue to throw our hands up we will surely drive ourselves into another recession, because we’re not building the infrastructure that will lead to new employment and development of industries.

To take JFK’s famous saying: “Do not ask what your country can do for you, but what you can do for your country” – we cannot just rely on the government to make it all better. We are asking for partnerships, collaborations and endurance from innovators to continue. We are also asking established corporations to step down and get into the grassroots and sponsor these innovations. We are asking people to put fear aside and dare to jump off the edge and go for their dreams. Only upon the attempt of an idea can you judge whether or not you can accomplish this, or if you are capable. You cannot make assumptions of your own capabilities.

If the Davids of this world are going to be fearless and embark on new enterprises, then the Goliaths have no excuse to be just as fearless in their support, incubation, and funding of these new ideas. It’s time for action and implantation, because it’s only through tangibility – real steps taken to secure our financial stability and growth – that we can prevent another recession.

Editor: Russell Thomas
Words: Araceli Camargo-Kilpatric

Creative Skills are Key to Success

Creative Skills (Michelle Meiklejohn)

Here at THECUBE, we have a fantastic team behind us, making our centre the diverse and professional community that it is. We also have on board Russell Thomas – our intern at THECUBE.

We decided it would be good to get Russell’s thoughts on how to be innovative as a graduate and survive the ongoing recession. Read on to discover Russell’s thoughts on the subject…

For survival right now, creative skills are crucial. I think that my skills, compared to those of someone who has graduated from a corporate background, are much more useful, and allow for me to find and ultimately get more opportunities.

If we look at it firstly in terms of specific, personal skills, it makes more sense. Say if somebody graduates in Accounting, they’ll learn to be an accountant. Their skill is being good with numbers, however, anybody, in theory and practice to an extent can ‘do’ accounts – moreover, someone who is good with numbers is not necessarily invaluable. A calculator can do this. My skill is writing, being fastidious with grammar and spelling, and generally being adaptable (I’ll speak about adaptability in a bit) with what people want to say – taking someone’s voice and using it as a mouthpiece. Now, it isn’t as easy as using the linguistic calculator, a thesaurus. To write properly, to write for people, you need specific skills, and I have them. It isn’t as easily replacable as a person good with numbers.

In terms of general skills, I believe that adaptability is one of the most important. If you’re graduating – let’s extend the example – from an Accounting degree, that is what you are. There is nothing to fall back on. You have already set yourself a path and to stray from that path is to stray into something completely unknown, where your skills will be useless. It is a key that fits one, maybe a few doors. On the other hand, being an imaginative, creative person will work as a skeleton key to many doors. Being interested in many different things, being adaptable, is a quality that you’d like to think is only inherent in creative people. It doesn’t have to be that way, ‘corporate’ individuals should expand their horizons as well, but this is the way I work.

Because I haven’t set myself a profession to be ‘in’, like an accountant would have to do, I can go from writing a draft for a novel, to writing a business-minded white paper and the transition requires no additional training. I can write a poem one day and an ‘About us’ section for a fashion website the next. Seeing these opportunities is part of being interested and imaginative – envisaging where you could fit into any project. This in turn requires adaptability, and without this I think that people would be less successful. It works not just on this grand scale of what you want to do, but also with how you approach problems. Being creative means that you naturally have more ideas, more solutions.

It is not as black and white as this: I’m sure some accountants are adaptable and creative, but for the most part, we are split down the middle. I just don’t want to follow a set path. I don’t wear blinkers, I’m not reigned in. I do not see my future. In a corporate environment, you see your potential future everyday: your manager.

Graduates facing unemployment take alternative route

Graduates (Tina Phillips)

Graduates are finding it challenging to make progress within employment and their minds are going to waste. THECUBE is doing its bit to help this generation and we are doing so by offering incredibly affordable workspace and a community that members can tap into whenever they like.

Watch this space as we are working to develop a ‘graduate enterprise’ programme to make the transition into enterprise easy and tangible. When there are no opportunities, we must make them for ourselves and we are completely certain this encouragement will lead to various creative, innovative, and strong enterprises.

Co-working is an emerging trend at THECUBE

Co-working (FreeDigitalPhotos.net)

Co-working is the next big thing and THECUBE in London are at the forefront of this emerging trend – something that is deemed as a new pattern for working.

Many work-at-home professionals, freelancers or people who travel around a lot tend to work in relative isolation.

‘Co-working’ is a social gathering of a group of people, who are still working independently, but who share the same values and who are ‘interested in the synergy that can happen from working with talented people in the same space’.

Of course, the term ‘Co-working’ was first coined by Bernie DeKoven in 1999 and was later described as a ‘physical space’ by Brad Neuberg in 2005. Neuberg started up his own co-working site called the “Hat Factory” in San Francisco.

Now, five years later, co-working spaces are opening up across the globe, offering hot-desking space for people who want to get away from that feeling of isolation and any distractions that freelancers and small businesses might face while working from home.

THECUBE on Commercial Street, East London is one such co-working environment that goes above and beyond simple hot-desking or ‘rent-a-desk’ space. It provides a whole range of benefits and added extras to really help its members. It also offers a diverse community that individuals can tap into whenever they see fit, sharing ideas and supporting each other to grow and become a success.

Co-working is an exciting development and something that we expect to become huge over the next 10 years. If you’d like to see how ‘Co-working’ can work for you, simply pop in for a chat or give us a call on 0207 377 9279.