All posts tagged Co-Working

Coworking at THECUBE London

By Araceli On December 27, 2010 In Blog With 1 Comment Permanent Link to Coworking at THECUBE LondonPermalink

Coworking has not yet launched in the same way as Europe, so there is still plenty of scope for definition in the UK. One of the main reasons we switched from calling the space a conceptual workspace to co-working was because it gave us clear semantic meaning. We were finding it hard to define what we did in less than a sentence, so when we learned about coworking we were happy to start using the word immediately.

As we continue to observe our members, we are moving towards more purposeful use of the word, it is not just about desks in a space, but a community. And it is not just about ideas but creating sustainable economy. It is not an overnight process but one that we tweak nearly everyday, finding new knowledge, tools, and examples to help  provide our members with the best possible space.

We are committed to helping entrepreneurs and feel that it is everyone responsibility to kick start the economy.

Our space also offers the regular office tools like meeting hire, virtual office plans, deskpsace, wifi, etc. however it is the innovation tools and community chat really make THECUBE unique space to work from.

Web Developers Round Table: What Type of Marketing Are You Using?

By Araceli On December 17, 2010 In Blog With No Comments Permanent Link to Web Developers Round Table: What Type of Marketing Are You Using?Permalink

Every first Wednesday of the month web- developers get together at THECUBE and discuss pressing issues facing their industry. It is a great platform to air problems as well as get feed back from peers. Below is this month’s discussion and some of the points that were brought up. The discussion is led and developed by the team at WeMakeWebsites

  • Customer referalls are an easy and powerful way to generate new warm leads that are in a similar market to current customers and that you have domain knowledge of (assuming the referred customer is in the same market as the existing customer).
    • No reward required, most people will simply pass on or provide details when asked. They don’t do it without prompting simply because it’s not on their mind.
    • Referalls can be asked for informally, verbally at the end of a project, or as part of an end-of-project/feedback form (or both)
  • Use LinkedIn to find possible leads in second-order network. Ask for an introduction from people in your immediate network. Set the right psychology, if you expect to receive the expect to genuinely give, people are always more prone to help if they are feeling happy. If you introduce people through your linked in, people will naturally feel inclined to introduce you as well. When asking people for an introduction give a specific reason.
  • Attend networking events, not necessarily those related to your industry. E.g. attending a fashion or marine biologist networking event can provide a rich source of new contacts. Increase your ‘luck surface area’ through activities such as this.
  • Find a niche, create a story, show that you have knowledge and passion in a given domain and use this as part of a marketing campaign to appeal those within that market.
  • Write a book, send it out to a select set of contacts. Shows expertise, is out of the ordinary and provokes interest from the other party. Demonstrates domain knowledge.
  • Approach journals in a target industry and offer to write an article on something that you know about. Write objectively so that it doesn’t come across as an ad-vetorial. Make sure you a credited.
  • Give away some part of your service for free to let prospects get a taste of how you can help them.
  • Umbrellas! On a rainy day this have exposure to a large number of people and, well, everyone needs an umbrella at some point.
  • Use social networking tools like Dribbble to promote work without revealing all (either because you’d rather keep the product in stealth mode or because you can’t how all due to NDA). Use this technique on your own website to show work that isn’t launched yet for example.
  • Comment on blogs which are read by your clients to spread the word about your expertise.
  • Write a list of your most connected contacts and then ask them to introduce you to relevant people. Again be specific about how your service will help.
  • Network everywhere as everyone has connections, on the plane, at the gym, book club. Be strategic and find where your clients ‘hang-out’ and engage with them in a more casual level. An article based on networking from CFO of leading company.

About THECUBE

THECUBE is a coworking space which focuses on innovation and enterprise. We help our members by giving them tools top help catalyze great business ideas, which in turn creates innovative and sustainable business.

We also offer the standards of office life such as, desk- space, boardroom hire, fax, photocopying, tea and coffee. We are conveniently located in Shoreditch on Commercial Street E1, so its perfect for City and Creative access.

Coworking, Co-workers and the Co-work Community

By Araceli On April 21, 2010 In Blog With No Comments Permanent Link to Coworking, Co-workers and the Co-work CommunityPermalink

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Co-working is something that lies at the heart of our ethos at THECUBE. Of course, our social business community here in Shoreditch includes all sorts of businesses, freelancers and people who come together to share our open office space as well as enjoy all the benefits of co-working.

If you haven’t yet heard about co-working – it’s an emerging trend that’s designed to offer collaborative, co-working communities for people who might otherwise work from home. Gone are the days when we would lock ourselves away and feel isolated from the working world. Co-working spaces bring free access to wider communities and resources whereby people can learn and grow from one another.

Co-working completely suits the new business world that has been shaped by the growth of the Internet. Thanks to the web, we are a population of people who now demand openness and transparency from anything and everything we buy, hire or take on.

To ‘co-work’ has also satisfied our sensitivity to environmental issues. It’s considered to be very ‘green’ to share office space with other businesses. Some of our co-workers even lift share and cut down on their carbon footprint. Overall, co-working is being seen not just as an emerging trend but something that will become increasingly commonplace.

Co-working isn’t the future. It’s already here and there are lots of places popping up all over the globe. THECUBE is one of the leading co-working spaces in London and we work extremely hard with all of our members to help them to grow, flourish and be every success in their business ventures. To find out more about co-working, give us a call or get in touch. We look forward to discussing your co-working needs.

Coworking Space Hire at THECUBE London

By Araceli On April 13, 2010 In Blog With No Comments Permanent Link to Coworking Space Hire at THECUBE LondonPermalink

Coworking/ Hotdesk Space at THE CUBE London

Coworking/ Hotdesk Space at THE CUBE London


THE CUBE offers a variety of different spaces to meet your business needs. From desk space which you can use when you require, to a work lounge and Boardroom/ Meeting spaces. If you only need our space to give your company a professional front, then we offer very competitive Virtual office packages priced at only £15 and £25 per month.

CUBESPACE: Architectural Features

By Araceli On March 15, 2010 In Blog With No Comments Permanent Link to CUBESPACE: Architectural FeaturesPermalink

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THECUBE coworking space has many beautiful architectural features, like corrugated aluminium ceiling, tall windows, steel staircase, and limestone flooring.

Coworking in London at THECUBE

By Araceli On March 15, 2010 In Blog With No Comments Permanent Link to Coworking in London at THECUBEPermalink

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At THECUBE we dislike cubicles and anything that could possibly remind us of stereotypical corporate office aesthetic. Work environments should conduce productivity, be relaxing, and enjoyable. The whole space is open plan, which means that there are no private space or separate office space.

This is a new way of working, called coworking. At THECUBE we focus on helping ideas and creative entrepreneurs grow. We are not industry specific as we feel that the strength in our community is its diversity. We are at the forefront of co-working in London.

To view our facilities, just get in touch and book an appointment.

Co-working is an emerging trend at THECUBE

By Araceli Camargo-Kilpatrick On January 12, 2010 In Blog With No Comments Permanent Link to Co-working is an emerging trend at THECUBEPermalink

Co-working (FreeDigitalPhotos.net)

Co-working is the next big thing and THECUBE in London are at the forefront of this emerging trend – something that is deemed as a new pattern for working.

Many work-at-home professionals, freelancers or people who travel around a lot tend to work in relative isolation.

‘Co-working’ is a social gathering of a group of people, who are still working independently, but who share the same values and who are ‘interested in the synergy that can happen from working with talented people in the same space’.

Of course, the term ‘Co-working’ was first coined by Bernie DeKoven in 1999 and was later described as a ‘physical space’ by Brad Neuberg in 2005. Neuberg started up his own co-working site called the “Hat Factory” in San Francisco.

Now, five years later, co-working spaces are opening up across the globe, offering hot-desking space for people who want to get away from that feeling of isolation and any distractions that freelancers and small businesses might face while working from home.

THECUBE on Commercial Street, East London is one such co-working environment that goes above and beyond simple hot-desking or ‘rent-a-desk’ space. It provides a whole range of benefits and added extras to really help its members. It also offers a diverse community that individuals can tap into whenever they see fit, sharing ideas and supporting each other to grow and become a success.

Co-working is an exciting development and something that we expect to become huge over the next 10 years. If you’d like to see how ‘Co-working’ can work for you, simply pop in for a chat or give us a call on 0207 377 9279.