The corner shop theory is based on how corner shops, despite their saturation, can continue to thrive in any high street. There are many businesses, especially in the creative industries that fall into this category, for instance web designers, graphic designers, or jewellery designers.
So how do creative enterprises make their mark and survive a saturated market?
It’s our theory that it can be done by catering to a local community, very much like the corner shop. At this moment businesses have little money to spare, so they want to spend it with brands that they trust. If a creative entrepreneur caters to a specific community they can begin to build contacts, referrals, and trust.
A great place to start building contacts are in coworking spaces like THECUBE as they hold a local community of potential new business contacts. The point it to begin to attract a tribe of like minded people to your brand, people who will then be happy to make referrals on behalf of your business and help it grow.
