How to develop ‘tone of voice’ for your business

11 August 2010 13:00-14:00 in the Boardroom Space

Smart, sassy, sophisticated or sultry – every brand needs a personality. At Incontext, we help to create and maintain a company’s tone of voice across all communications.  In this session, we can help you to identify the right tone of voice for your company.

So, what exactly are tone of voice guidelines? Basically, they’re a guide to help you to identify the core values of your brand. They outline how you write, what you write, and even regulate your use of grammatical tools like contractions and pronouns.

Establishing tone of voice is hardly a new phenomenon, but it is now getting more of the attention it deserves. More companies are realising that the words you use, and the way you use them, are just as pivotal to your brand as the colour of your logo.

Established in 2001, Incontext is a niche copywriting agency serving international clients ranging from Coca Cola to Microsoft. With ten years of experience in the industry, this session will be led by Marcie MacLellan, Managing Director of Incontext and lecturer for the London School of Marketing.

to RSVP please email info@thecubelondon.com

Fashion Insight will host the first speed networking event for the fashion and beautry industry. The event will help create new business opportunities, meet new business contacts, help promote your business and services, and help with the exchange of ideas.

For more information and to sign up to the event, please follow the website http://www.fashioninsight.co.uk/index.php?main_page=page&id=26

The event will take place at THECUBE coworking space in East London. Nearest tube is Liverpool Street Station.

Thursday 29th July
18:30-20:30

155 Commercial Street
E1 6BJ

Monday 12th July 2010
18:00-21:00

minimoko, the design and innovation studio that loves simplicity, invites you to celebrate Simplicity Day with us! Simplicity Day is the event to discuss how simplicity affects our daily lives and how we can innovate by simplifying.

The event will begin with a talk on Simplicity from minimoko, and will continue with a Simplicity & Innovation workshop led by Stuart Scott, a De Bono Certified Master Trainer. We will close the event with food and drinks.

Book your place for the workshop NOW as there are only 24 spaces available. All registered users will be entered in a drawing for a fundamental book on Simplicity.

Location:
THECUBE
155 Commercial Street
E1 6BJ

Nearest Tube: Liverpool Street Station

THECUBE coworking space will be hosting it’s last summer session of Platypus on the 29th of June then it will be back in September.

We will be doing a day of  neorobics, idea maping, problem solving, and connections.  The event is FREE and it starts at 10am.

Platypus is the flagship workshop of Idea Engineering, its objective is to instage collaboration accross industries, solve problems, and co-learn new ideas. It has been designed to raise dopemine levels, which is considered the idea generating chemical in the brain.

To RSVP, please email Araceli at info@thecubelondon.com

Location
155 Commercial Street
E1

TUBE: Liverpool Street Station

Contrarian consultant Alastair Dryburgh will explain how the most primitive part of our brain continues to hold us back and frustrate our efforts to innovate, and how we can defeat it.”
“Why would a bank continue to lend aggressively to leveraged buyouts when it
was clear that the market was overheated and multiples becoming extremely stretched? According to Chuck Prince of Citigroup, ‘As long as the music is playing, you’ve got to get up and dance.’

But why? It’s for the same reason that there are twenty wholly
indistinguishable car rental companies at Pisa airport, and Avis have been
trying harder for as long as anyone can remember and are still only number 2.

This will take place in the boardroom meeting space,

Tube: Liverpool Street
E1, Shoreditch

18:00-21:00
10 June 2010
Hosted by Augmented Planet

Learn how this new technology can help bring a new experience to your clients, create more interesting marketing platforms, and help promote your product in an innovative way.

We will be meeting in the seminar meeting space.
THECUBE
155 Commercial Street
E1

Tube: Liverpool Street

www.augmentedplanet.com

THE FIRM presents: Josephine Chime – Hold Onto More

Josephine intricately combines fine art, illustration and print design to create layered, big-boned and bold visual statements. She bravely challenges the views of conventional feminine beauty, often working with mixed media, textiles, shapes and colours that represent her depiction of unapologetic and enigmatic beauty.

The Private view will be taking place Wednesday June 2nd at 19:00 – 22:00.  Admission is free.
The exhibition will be running to July 3rd and can be viewed only by appointment. To book an appointment online contact info@thecubelondon.com

On Thursday 27th from 7pm- 9pm, THECUBE is launching a new event platform called Eastenders. There are many businesses that are being launched in our area including here at THECUBE and we think it would be good for the east end business community to get to know each other.

The event will open with a ‘Show & Tell’ where each business will speak about what they do and bring an object or sample of their business.

Then we we will all have drinks and open conversation in the Gallery Space.

25  May 2010
10:00 – 17:00
Boardroom Meeting Space

Platypus is a monthly event at our coworking space, which helps individuals problem solve, map out ideas, innovate new mind processes, and build contacts.

Everyone that comes is from a diverse background creating a vibrant, creative, and imaginative environment.

Schedule

10:00 – 10:30 Introductions and sign in
10:30-11:00 Problem Introduction
11:00-1:00 Problem solving and Idea Mapping
1:00-2:00 lunch
2:00-3:00 Problem solving and Idea Mapping
3:00-4:00 Resources
4:00-5:00 Free work

RSVP:  info@thecubelondon.com

* Platypus is part of our new platform, Idea Engineering

Sales is about being a good communicator and as such there are methods that one can adopt to become better at it. The objective of the lunch is teach better communication skills to take away the alienating experience that sales or cold calling can create.

This event is for CUBERS only.