All posts in Blog

Trending Tool Adapted From Futurist Anne Lise Kjaers

We met Anne Lise during a future lab hosted by Virgin Media Business. The way she maps her world seemed really interesting and relevant to navigating the world of innovation and enterprise. She says that due to her fisherman heritage, she knows how important maps are to properly navigate a new territory and to find your way home. So, we took this metaphor to create a mapping tool based on her insights. The tool is meant to allow entrepreneurs map the environment of their idea to make more purposeful decisions on brand, growth, and iterations.

Why is this tool so important?

We are all aware that big companies do not always seem to follow the spirit of the time. Nevertheless, their one big advantage is that they have both the resources (in form of time, money and people) and the history to analyse their existing business model towards bigger trends of how they should develop themselves towards the future.

Entrepreneurs do not have the same leisure. They cannot adjust business models based on experience. They have to start out seeing the bigger picture. Trend mapping helps you recognise macro trends that inevitably will influence your project mid and long term.

If you just start out finding your place in the market, it is even more important to know what consumers will want in the future than to know what they want today. Thus, trend mapping helps you stay consumer-focused at all times. It helps you navigate your future.

How do we use this tool?

Trend mapping is, at its base, a 360° outlook – the “whole picture” – of both macro and micro trends that influence you and your work no matter whether you are aware of them or not. You have to make yourself aware of these trends to actively use them for your business. The easiest way to do this is to draw a trend map. Aspects of this trend map are taken from Politics, Economics, Society, Technology, Environment and Law (PESTEL), alongside Culture, Lifestyle, Consumption, Wellbeing, Ethics and Values.

One example:

Some of the general macro consumer trends Anne Lise Kjaer has identified are as follows:

  1. The importance of story
  2. To create a “curated experience”
  3. Participation and empowerment
  4. To deliver the “real thing”

If there is the trend for these four aspects in the future even more than you can already see it happening today – what does that mean for your project? Or your company? What does it mean for the way you manage your customer relationships?

Your future business strategies have to be based on both macro trends as well as micro trends closer to your sector. Invest in the research of what you can sense happening in the market today, physically draw a trend atlas of where you are in this picture and draw conclusions towards what the picture you see means for you. Develop narratives of the future and what your place in it will be. Use the trend you find, do not work against them.

Nicka Holme, who is on our Enterprise Programme interpreted this tool based on Anne Lise’s work. We have invited her to come speak at THECUBE in the New Year.

Please Click To Open Mapping Tool

About THECUBE

THECUBE is an innovation space based in Shoreditch, East London. Our aim to constantly feed innovation into our workspace. From new tools to relevant events.

Innovation Lab with Ben Byford of Eulergy

On Tuesday, 11th December we will be holding our next Innovation Lab with Ben from Eulergy. Eulergy is a platform to connect companies with students doing research in universities.

Every year thousands of higher education students world-wide produce research and development projects as part of their curricula. The majority of their works seldom break from the academic institution.

Every year companies, charities and governments struggle to find insightful solutions within constantly changing markets – sorely needed innovation and insight.

Eulergy believes that academic work can be used to solve real problems. That students can be rewarded for their efforts and companies can access a pool of creative minds and future employees. They want to to make the gap easier to bridge…

Eulergy is in its pre-launch phrase. Please join us for some drinks to learn more and discuss the platform and it’s future – tell us what you think and what should be included /scrapped.

Supporting The Seed Africa

We have been invited to help spread the word for a wonderful initiative called The Seed Africa. Founder Georgina- Kate Adams says that her project is like a philanthropic flash mob. The idea is to gather as many people possible to focus on one social impact idea, fund it, and execute it.

It is a new way of creating momentum and having people focus on an initiative that will have a real end and impact. The other adavantage is the flexibility to be able to fund projects that might usually be out of reach due to their size and most importantly it is not aide, it is to empower people. This is an exciting and increasing trend within the NGO sector, independent grass root initiatives driven by individuals  rather than big organisation to create real change. Also, it is about shifting responsibility to everyone not leaving it to an organisation.

We are all part of the same ecosystem and therefore our quality of life is directly dependent on how we interact with others.

The first project for The Seed Africa is funding the education of 15 year old Lelo, so she can then go to university. Georgina has written 5 ways to help as well as an introduction to Lelo.

About THECUBE

THECUBE is an innovation space based in Shoreditch East London, where entrepreneurs can use as workspace and to meet interesting people. We expose our members to new projects to help them think of their idea from a global perspective and with a sense of social responsibility.

Neuroscience at THECUBE: Learning

Science for me  is completely new territory, and my first observation is around language.  The first class we had was on quantitative chemistry. Because I had little linguistic reference to the subject, I was not just unable to understand what the professor was saying, but was also unable to ask any questions. It was as if I was completely lost in a new environment without any light, so even the simplest form of learning was impossible. This was quite interesting, especially in the context of education and class systems.

When a child comes from a low socio-economic background, their education is often truncated by trauma, neglect, malnourishment, etc. One of the first cognitive effects of this is on linguistic aptitude. Many affected kids lack the language to express even the simplest concepts, which makes learning extremely difficult for them. Even learning the basics is  difficult. Consequently, many get further and further behind until they fall out of the system.

I am finding that without basic language comprehension in a subject, it is very difficult for the brain to create associations, which then makes learning very difficult.

The other observation is that we are limited to thinking within the parameters of our existing knowledge. So, as I had never been exposed to quantitative chemistry, I had no thought pathways to question the world within that context. Literally, the less we know the less we can question and the less we are able to aptly understand our own environment.

To bring this to innovation: how can we expect a nation to innovate if we do not put an emphasis on equal, quality education? Both the US and UK are cutting educational budgets, leaving young minds at risk of not having the basic skills for cognitive aptitude. And if these young minds lack something as basic as language, how do we expect them to ask interesting and vast questions? Without that we do not have innovation.

About THECUBE

THECUBE is an innovation space based in East London. We provide our members with a unique place to work from as well as provide the with neuroscience based tools to help expand our member’s minds and perception.

Neuroscience at THECUBE

As many of you know, I started an MSc in Neuroscience this autumn at Kings College London. I did this to finally gain the specialist background to further understand the human-based parameters of innovation and enterprise. In the last three years we have spent a lot of time observing entrepreneurs’ levels of innovation, resilience, problem solving abilities and how they make decisions. We developed  workshops which produced tools that have helped many of the entrepreneurs in our space move forward. However, there is a need for deeper understanding and refining of the tools.

Our objective is to find macro neurological functions which correlate to problem solving and innovation. From there we can re-test and finesse the tools we have already created.

Over the next year, I will be blogging not just about what I am learning, but how – because this is not just an extrapolation, but experimentation. I have never done science as a course, and entering such a new territory, there will be a huge learning curve for my brain.  This will teach me first hand about how we learn and generate ideas!

What does that mean for THECUBE ?

1. There will be more information on our blog correlating neuroscience to innovation and business.

2. There will be more science based events at THECUBE to explore other ways of thinking.

3. You can schedule one to one with me M-W.

Innovation Lab With Olivia Munoru

Last week we held another innovation lab for Olivia and we have asked her for her feedback. Her question to the community of was  ” Would the facilitation tools and process I use to facilitate change in remote communities translate into a corporate market?”

What was useful?

New perspectives that challenged my assumptions

The breadth and diversity of experience in the room

Very lateral thinking on how to target audiences and how to communicate the offer – a lot of it based on concrete experiences (not just theories)

The examples of like products and similar organisations. Gave me an idea of the competition…. And the market.

What was unexpected?

There was more of a focus on marketing and communications and less on the design of the product. This was useful and unexpected.

Not such a warm reception to the idea of “twinning” (partnerships with other communities).

Very positive reaction to the “humanness” of the approach. I thought people would find it too touchy-feely for business but instead it was deemed powerful (framed correctly, of course)

Some people have been part of similar programmes, or have experience facilitating process which were similar (ish) . I did not expect this.

I was very surprised by the suggestions of applying this process to Bullying, Sexual Harrassment and Equality in the workplace. (also useful)

Would you do it again as a participant

Yes yes yes! Best use of 2 hours in ages!

About Innovation Labs

Innovation labs are there to help our community problem solve together.

Innovative Lab with Community Life Competence

On the 29th of October, we held an innovation lab to help one of our fellow members, Olivia Munoru. Her question was ” Would the facilitation tools and process I use to facilitate change in remote communities translate into a corporate market?”

One of the participants is student in our Enterprise Programme, here is his perspective….

The process helped me realise the measure to which problem solving/brain storming is needed within today’s SMEs—especially when highly skilled entrepreneurs with diverse business experience, tackle the problem.  Today’s action includes:

  • Sharing ideas and experiences
  • Validating the strong points
  • Brainstorming solutions to key challenges

The main highlights of today was discovering that there is a distinct approach to corporate communities; nonetheless, they do have similar community issues as SMEs. We looked at the differences and similarities within the corporate community and SME community. We also further identified how the product is currently at a preliminary stage and the problem was how to “not sell the recipe but the cake.”

Asking everyone to strip themselves of titles that would place any one on some sort of hierarchy, so that conversations would flow nicely really brought a level playing field to the conversation. This is because ego can be a serious stumbling block within a community. It did help us to respect each individual’s opinions and encourage healthy conversations.

We also explored how we should inspire communities and what should be the motivation behind it. But first defining the community through their own resources, intellect, ownership, solutions and age through the SALT & Community life competent process.

·      SALT mindset, which is; stimulating the community, Appreciating strength, Learning the three T’s Transforming, transfer and team.

·      Community life competent process= Mobilise, Envision, Self-assessment, Action-planning—then—Action, Self-measurement and Share | Learn | Adapt

I am glad that we did not come up with one umbrella solution, but rather we had multiple ideas by unpacking the original idea and showing Olivia possible routes.

Some ideas/products are just too new for the human brain that it will take more than 2hrs to execute. Even though we have the recipe baking the cake may take a lot longer.

About THECUBE

THECUBE is an innovation space based in East London. We offer our members and corporations innovation labs to help brainstorm in diverse and open environment.

Our Story With Virgin Media Business

It has been a year since we first met with the Virgin Media Business team to discuss our fibre optic connection. The intention was to only have them sponsor our connection as part of their interest in tech infrastructure in the UK. However, as we looked at the opportunity closer, we thought it would be more interesting to ask “what can we do with this new technology ? ” From there we designed the first innovation lab with them where we began to solve problems and worked together to problem solve.

We are now looking forward to the next year of innovation with Virgin Media Business.

Our Story With Virgin Media Business

About THECUBE

THECUBE is a communal space in east london dedicated to problem solving, innovation, community. We are interested in creating better tools for innovation through neuroscience and growing community through external projects.

Knowledge Exchange and Educative Praxis

Summary of last weeks Brain Play session

First of all we would like to thank everyone who attended last week’s Brain Play session ‘On Knowledge Exchange and Educative Praxis’, and especially a big Thank you to Mary Ensor, Chris Skilton and Lucy A Sames for sharing their experiences and opinions!

Below you can find some of the questions and conclusions that the audience and speakers reached over the duration of the talk while trying to contextualise knowledge in regard to their own experiences and practices.

Knowledge is tied to perception. Knowledge has cross-cultural implications, which is especially important to consider when it comes to knowledge transfer. Bringing something that you know and practice in one place, may not be effective at all in another. This means that knowledge can be divorced from practice and be taken out of eco-systems (eg. advertising; mother with a deaf child not taking the offered sign language course), which then questions the usefulness of knowledge if inapplicable, especially with the internet around.

Another example is when engineers went to a remote village in Uganda and installed a well to prevent the female residents from traveling 2 hours to fetch water. The intention was to make their life easier by having a well in the middle of the village rather than having the women travel for it. A year later the engineers came back to discover the well was not used as the women found their walk to the river too culturally important.

Educational memory vs. emotional memory. Can factual memory only stick with us because we have a emotional bond to it, or do we need to build a emotional relationship with hard ideas for us to remember?

New ways to approach education. Whilst beforehand it was important to possess a skill and one has room to explore, we are now contextualising education almost to a degree where curiosity is being shunned, meaning we get more and more specialized with people studying/working in isolation, being brilliant in one field of work, but less successful as an overall engineers to solve overall problems.

This can be linked to our schooling, in which the drawback of the university setting is so divorced from the reality of life, that the people in the university context are not bringing the practical grounding that the knowledge is based in. Does this mean that the current ‘typical’ education system is based on memory learning rather than understanding – or can playful memory learning turn into knowledge, a prime example Ed Cooke’s ‘Memrise’. Or should we be teaching inquisitive- and creativeness as part of the curriculum, whichever subject (sciences, languages, etc). Especially as creativity and creative ability is educated out of many people during their schooling. (eg. Ken Robinson’s TED talk)

Is using the internet a new and better way of learning? Even though pieces of information are now so easily and quickly accessible our brains have become lazy, maybe even because of it. School systems are changing faster and faster, however we seem to have forgotten to teach the basic skills of problem solving and the tools one needs to do so – teach children to develop the brain, make them cope with problems and find solutions themselves. Should internet forums be seen as a new, non-hierarchical alternative to peer-to-peer learning systems, which gives everyone the opportunity to be a student and a teacher at the same time? Use Open Source as an example, everyone can comment on a topic, however does everybody have a worthwhile opinion about everything, or should we start following a voting system similar to Amazon/Ebay sellers, where we start voting for great ‘teachers’, and moderate it?

One only learns if one is ready to learn. The prime example of this is Summerhill School. A S Neill (founder) is best known as an advocate of personal freedom for children, and students only need to attend classes only once they want to and feel ready for it.

Without trial and error we don’t get anywhere. Everything has started with not knowing. Whether is the Wright Brothers building airplanes, Edison to lightbulbs, Da Vinci and many more examples. All these people were not afraid to make mistakes, and didn’t mind their world becoming a little messy.

Time. It always takes a while to get good at stuff. “It took us 150 years to work out that a peer-reviewed journal was a good idea. It took someone 5 years to work out that pornographic novels were a good idea after the printing press was invented.”

The Role of Technology

As part of our ongoing partnership with Virgin Media Business, we answered the role of technology in innovation…

Technological innovation is essential for the growth of business and economy. In the last year we have heard about how money is not trickling down from the 1%, however if we do not create new products and services money has no where to trickle down to. This is where the role of technology proves to be incredibly relevant.  It is allowing people to connect on a world scale, which means that the decimation of knowledge is happening at a much faster rate. At THECUBE, we are using it to connect with entrepreneurs and collaborators from all over the world, which allows us to innovate in an open manner rather than myopically. The diversity of knowledge which is being swapped thanks to technology is leading to the generation of much stronger and relevant ideas. Technology is allowing entrepreneurs to create business at much lower entry points. Things like open source where technology is freely shared allows people to create products in weeks rather than years and for the fraction of the cost. For example, publishing a book before it would have taken a large marketing budget and a contract from a big publishing house, now you can use software like Lulu and social media to launch a book in the fraction of time and expense. Finally, there are tech companies like Makerbot Industries that are facilitating rapid prototyping for SME’s and rogue inventors. This ease will hopefully allow entrepreneurs and inventors to create amazing new things, which will eventually lead to an economic shift.

About THECUBE

THECUBE is an innovation space based in Shoreditch, East London. We are entering our second year in our partnership with Virgin Media Business.