All posts in ESSAYS

Peru: The Start

By Araceli On April 12, 2012 In ESSAYS With No Comments Permanent Link to Peru: The StartPermalink

We’ve been in search for a social impact project that would combine all the skills and resources we have accrued since opening our first innovation space in London 2.5 years ago. In September last year, I attended the Do Lectures, where an amazing woman called Chido Govera shared her story of how learning to farm mushrooms changed her life. That rudimentary skill catalysed an education for her younger brother, a career in eduction for her, and a better life for other orphans in Zimbabwe.

What really struck me was how much suffering she was able to truncate from her family and other people by finding economic independence. Most if not all of the members in our spaces have successfully generated economic independence through their businesses, so I thought this could be a tangible skill we could pass on to other communities.

As we continued our research, we learned that at the crux of creating lasting impact in communities is empowering the women. Regardless if it’s in a council estate in England or a community in Africa, women are at the centre of the family. They are left with raising the children and responsible for their wellbeing. Therefore giving women tools, education, and entrepreneurial skills can help eliminate, poverty, sexual abuse, and trafficking. It is not a simplification of the problem, but of the solution. Learning from Chido’s story, change can come from the smallest of moments.

The Start

We have partnered with a wonderful charity called Circle of Women, who is run by students at Harvard University.  They have projects set up in Afghanistan, Pakistan, India, Bangladesh, and now Peru. They started a rapport with Casa Mantay, which houses young women, who have been victims of rape and they are giving them an education plus a way to generate income.

Our first step will be to observe the environment; from why rape has become a cultural norm, their diet, habits, cultural view, ethics, how they view themselves, what they need, how they would like to be helped, their neurological state, to infrastructure needs.

The Purpose

CIrcle of Women would like to create a stronger educational system for the women, so they can continue to create economic independence. We would like to use some of the neurological research and tools we have developed to help these women move away from the trauma of rape and provide a happier life for their children. We would also like to understand how they see the world and give them the tools, which will empower create a world they own.

Community Building

Through our years of building THECUBE and WECREATE, we have learned the importance of a healthy community. Healthy communities create healthy brains that have balanced levels of oxytocin, dopamine, serotine, which are the key neurochemicals for innovation. Furthermore they lower anxiety and fear helping people reach their goals in a more effective way. By exposing our spaces to other communities, we believe we can create lasting change. It is not about giving money, its sharing skills, knowledge, time, and kindness.

The dream for both spaces is to grow a community that not only generates strong businesses but also helps other communities cultivate their own economy. It is a long journey, but we are excited to be starting our first step.

If you would like more information or would like to get involved, please get in touch

thecubelondon@gmail.com

Thanks,

Araceli Camargo
Founder
thecubelondon@gmail.com

What Can Marketing Learn From Shakespeare

By Araceli On October 25, 2011 In ESSAYS With No Comments Permanent Link to What Can Marketing Learn From ShakespearePermalink

In this era where the consumer seems to be more aware and now chooses what they consume based on their lifestyle and philosophy, how effective are old sales tactics like cold calling, persuasive marketing, or hard selling?

At its most basic, business is about great communication. This means that you listen to the needs of the consumer and provide them with an appropriate response. This takes the place of assumption, anticipation, or guessing what your client needs.

Just like in a good conversation, we must learn how to respond – whether we match or whether we interrupt to introduce a new idea. The introduction of social media has made communication between the consumer and a brand direct and transparent. We know, for example, when someone has used our space and has liked or disliked it. This gives great insight to who our consumer is – and more importantly, who it is not. This helps us build a better relationship and communication platform with potential members.

Be Shakespearean

Just like Shakespeare, captivate and attract your consumers rather than persuading them. First off, persuasion is attached to manipulation, which is not the place to start your relationship with your potential clients. Secondly, when you attract its builds a longer lasting bond.

Shakespeare left nothing unsaid via his tone, use of alliteration, rhythm, and words. They all formed a clear picture for his audience. We too should leave nothing untold.

Communication should be across all platforms: logo, website, blogs, colours, social media, and even how you write your emails. They all should be constantly communicating your company’s story.

Tone

Decide what kind of tone you would like to use. Is it friendly, reassuring, trusting, or inspiring? Then make sure that all forms of communication match the tone. For example, if you are inspirational your logo should match by being soft and inviting.

www.dolectures.com – Their tone is inspirational and it’s communicated throughout – even in the cinematography of their videos.

Rhythm

Rhythm is often correlated to the heart and we form strong emotive connections with narrative that matches our rhythm. For example, if you tell someone that you have had a bad day in a slow and staccato rhythm and they respond with the right words but in a more upbeat rhythm, this can translate as someone not understanding you. Does your company have a fast, upbeat, rhythm that will heighten dopamine levels in your clients? More importantly, is that what your clients expect from your brand?

www.apple.com – In all their commercials, website, logo and advertising, their rhythm is upbeat and we expect to feel great when we interact with the brand.

Narrative

Choose your words wisely. Narrative can change perceptions and make images and ideas appear in someone’s mind which were not there before.

www.jackdaniels.com/TennesseeWhiskey – Through the words they paint a picture of a specific time, taste, and philosophy.

Sonnet 147

My love is as a fever, longing still

For that which longer nurseth the disease;

Feeding on that which doth preserve the ill,

The uncertain sickly appetite to please.

My reason, the physician to my love,

Angry that his prescriptions are not kept,

Hath left me, and I desperate now approve,

Desire his death, which physic did except.

Past cure I am, now reason is past care,

And frantic-mad with evermore unrest;

My thoughts and my discourse as madmen’s are,

At random from the truth vainly express’d;

For I have sworn thee fair, and thought thee bright,

Who art as black as hell, as dark as night.

Pay attention to how Shakespeare creates the fever, his rhythm and tone. Also look at his words as he implants the disease of his love in your mind. By the end you can feel his death, with the sonnet ending in a monosyllabic word.  There is literally no where else to go.

About THECUBE London

THECUBE London is a coworking space in Shoreditch East London, we like to experiment and pull ideas from everywhere. We give our members access to events, meeting rooms, and a thriving entrepreneurial community. We also have a sister space in NYC called WECREATE.

I AM LONDON

By Araceli On October 6, 2011 In ESSAYS With No Comments Permanent Link to I AM LONDONPermalink

How Does Design Reflect Social Unrest?

I am London is a collective of five young artists whose art responds to their own experiences of multifaceted London.  This exhibit, comprising almost all new work commissioned by THECUBE to coincide with London Design Week, flows from a series of discussions about the recent social unrest in London and the lives these young people lead on a daily basis, the basis for their very unique perspective on London.

The collective’s members – aged 17-26 and spanning five London boroughs – have varying levels of formal art training and include a mix of recent arrivals and Londoners born and bred.  Curated and convened by Gabrielle Cooper, this is the first time they are sharing their work with an audience.  The exhibit’s photographs and illustrations explore the influence London’s economy has on their daily lives and creative output.  The coming together of this collective for this exhibit builds a creative soapbox to broadcast little-heard stories.   The recent riots not only shook the economy and Britain’s perception of its inner cities, but tarnished the reputation of a generation. In light of this negative impression, magnifying the voices of young Londoners becomes only more relevant and necessary.

When the artists first came together to discuss what this exhibit would be, the meeting’s tone was akin to a support group.  Despite the artists’ differences, the exhibit planning sessions all became electrifying brainstorming sessions.  They discovered common themes in their experiences of the grittier sides to London, all unlikely to be included in more mainstream arts showcases like the London Design Festival.  Breaking with traditional art shows, this exhibit seeks to show the artists’ experiences of London’s non-mainstream economy and marginalised societies.  The artists’s experience of the grittier sides of London includes friends killed in the street, the postcode wars and their own need to act out in antisocial ways against the government and the lifestyle they feel they’ve been condemned to.  The emphasis is on each artist’s lived experience – rather than an attempt to empathise with these issues as an outsider.  As such, I am London offers a new way to understand socio-economic disparity.

These five artists – Myrto, Jerome, Darryl, Candy and Josephine – all capture unique and very personal aspects of living in London.

Myrto’s illustrations explore the city in metaphors.  She compares London to herself and her biological structure, and imagines her skeletal frame as the concrete foundation under the city’s buildings, the streets as a map of veins around her body, and cells representing groups of people hijacking attributes and copy catting each other.

Jerome, the youngest of the group, attempts to capture the shapes of London.  His photographs observe the way light and colours intermix to add body and texture to the city.  He captures London’s vibrancy, focusing on graffiti – officially illegal and considered antisocial – and portrays it as beautiful and expressive of London and the ever changing layers that it encourages.

Darryl uses a more abstract approach to his work.  Using the thick dark lines of a marker pen he creates a rhythmic motion of lines that represent his emotions both as he struggles with his friends becoming victims of knife crime and he listens to music in order to relieve this burden and inspire his pen.

Candy, a transplant from Brussels six years ago, tells a different story of London through her photographs.  They document the transition from tourist to confident local now accustomed to the city.  Her images still offer a newcomer’s perspective on London, and show a warmth to the city’s street signs, passers-by and locals.

Josephine, who moved to London many years ago, feels an attachment to the people she has met and wanted to demonstrate her desire to join their London voices.  She has created beautiful photographs focusing on the residents of a south London estate that has been under threat of demolition for ten years.  Her images sympathise with the residents and show them in the homes they have lived in for many years, and want to continue living in.

Together, the collective represents a cocktail of ideologies created and formed by London’s socio-economic climate.  The exhibit highlights how little these perspectives on London are recognised by both mainstream society and the art world, while the art invites the viewer to respond to the truths of young London’s daily lives.

About THECUBE London

THECUBE London is a coworking space in East London. All our initiatives and projects are related to innovation and enterprise. We help and sponsor young artists do their first professional show.

Do We Need More Engineers?

By Araceli On August 23, 2011 In ESSAYS With No Comments Permanent Link to Do We Need More Engineers?Permalink

In a recent article published in Forbes online, engineer Tom Gillis says that “the truth [is that] the era of the engineer is over”. We would say the era of how engineers had been used is over, not the engineer. He states that in the past, engineers were employed to make things “better, faster, cheaper”. This worked well in an era of profit at any cost, but what about now? What is the new role of the engineer?

According to Wikipedia, the word engineer is derived from the Latin word ingenium, meaning ’cleverness’. At a time when America and Europe’s economies are broken beyond easy repair, the Middle East is awash in political unrest, and our natural resources continue to deteriorate, how can ingenium not be at its most significant?

Engineers are furthermore known for their great analytical thinking drawing on science and mathematics, making them the gatekeepers of pragmatic and essential solutions.

Anyone, even an engineer, claiming that these attributes are no longer fundamental to helping us create better ways of doing things is not seeing the full potential of the engineer. However, our in house engineer, Daniel Gutierrez would argue that this is not  a new perception – ‘I studied engineering because I wanted to create better systems and now I use my skills to make entrepreneurs more productive’.  It is engineers that are moving the economy forward in countries like India and we are missing out if we do not create more in the UK and US. In the article Tom Gillis says that the future of an economy is service based- however we still need engineers to create a better economic system, create more environmentally friendly solutions, and even be part of political negotiations – who is leading solutions in difficult countries like Afghanistan or Iraq?

In Corporations

We often hear in the news of the struggling CEO at the helm of a company that is no longer performing the way it ought to be.  The usual response is to cut costs, and make things cheaper to manufacture to increase margins. However, what would happen if corporations were instead to hire engineers to create better systems, not only in production but also in the office?  Or include them as part of the innovation team to create better systems around the innovation process, as well as engineering better products and services?

In Enterprise

As part of the IEA team, we have an industrial & systems engineer.  However, instead of engineering mechanical systems to increase productivity on a factory floor, he creates productive systems of innovation for entrepreneurs.

Conclusion

The future of engineers is to be leaders of innovation, productivity, and improvement. We need more engineers, not to make things cheaper or faster, but to create solutions for a new era of economy and change. We would like to leave with one last thought from Albert Einstein – ‘Engineers create that which has never been.’ Creating that ‘which has never been’ never goes out fashion, it is human nature to keep creating.

About THECUBE

THECUBE London opened its doors in September 2009, since we have helped over 500 entrepreneurs get their businesses off the ground. We provide a coworking space, meeting spaces, and an active community.

A Call For Change

By Araceli On August 17, 2011 In ESSAYS With No Comments Permanent Link to A Call For ChangePermalink

The corporation was born in 1712, when coal began to be mined by machines.  From there it was the end of slow and sustainable use of our resources, changing to higher productivity and mining for immense profits. America and the UK became obsessed with more and more productivity, more efficiency, more accuracy. On their own these are great qualities, but they were not used to create a better society.  They were used to simply generate companies that were purely profit driven. This is not to say that productivity or generating money is negative, on the contrary it is necessary. Productivity helps reduce waste and money at its core is sustenance, which we need to survive. However, the problem arose when we switched from necessity to gluttony.

From a neurological perspective this is not surprising; the neurochemical testosterone creates fixated linear thought only concerned with the present moment. Initially valuable for hunting, testosterone is focused on the now – the prey was either in front of the hunter or it wasn’t. There was no need to factor in either the past or the future. This quality of testosterone is great for making on the spot decisions, but doesn’t weigh consequences due to its lack of consideration of time. Combining testosterone with the reward system of dopamine, we create a combination that is like a combustion. Again, this is not to say that it is negative, it just needed to be honed. This neurochemical combination created the industrial revolution, The Great Depression, The Corporation system, WWI, WWII, and finally the current financial system.  Our intelligence has become more sophisticated since 1712, therefore it is time for a new system.

We are now entering a macro phase, where we cannot ignore the future or consequences. The results of the reckless use of our natural resources, exploitation of people, and miss management of economy are showing up everywhere. For the first time in its history, America is no longer the safest country to invest in. There will be more job losses, educational cuts, and a deterioration of the middle class. Sadly, this is going backwards, where our society instead of reaching collective higher intelligence, we are creating more disparity, division, and a lesser standard of living.

All the wealth in the world will be useless if we live in a society where people can’t access education, where crime is rising, where disease runs rampant due to lack of health facilities and prevention, and our environment is polluted and ugly. Last month it was announced that a dam will be built on the Amazon River. The dam will be the start of its destruction, as it will massively disrupt its ecosystem. Why? For greater profits. Surely with all of our understanding of psychology, biology, philosophy, and neurology, we can prevent such base, primitive and myopic thinking from continuing to lead the way?

We should recognise that in this period we have had great discoveries, inventions, and amenities, but it has been unbalanced. We simply cannot continue to support an economic system whose only purpose is growth and profits at all costs. It is time for true capitalism.  It is time to create an economic system that generates value. It is time for an economic system that can create autonomy and help evolve the human race.

Michio Kaku talks of the rise of a new civilisation, one that is more evolved.  This civilisation works for the group, is collaborative, is conscious of the environment, values education, and is in short much more intellectually evolved.

This is the future THECUBE and WECREATE would like to be a part of. We aim for our spaces to catalyse new ways of creating value.

About THECUBE

THECUBE is a coworking space in East London. Our aim is to help entrepreneurs create a better economy by providing tools and community.

Can Technology Create Abundance?

By Araceli On June 20, 2011 In ESSAYS With No Comments Permanent Link to Can Technology Create Abundance?Permalink
There was a great conversation posted in Big Think in regards to abundance and how technology is enabling it.

What caught our attention was how despite the acknowledgement that technology is creating rapid change, the commentators still want to predict the future. Human psychology finds it very difficult to deal with change and ambiguity, but the sooner we accept that things will be changing at a fast pace and focus on problem solving, the better it will be for the economy.

Some points that were raised by the conversation.

1. It is a waste of time to try and ‘predict’ the future and in some sense, to even talk about it. Technology is helping us create change at a speed that we have never seen before in our human evolution. It helps connect, mobilise, and spread knowledge faster and more directly; it is allowing people to achieve things in enterprise and social innovation that were not possible even three years ago. Just look at companies like Kick Starter or movements like Open Knowledge to see how much technology enables change. Therefore it is naive to think that we have any idea how our economy will evolve or that we have any control over it.

2. What we need are better brains, brains that are able to cope with change and be better problem solvers. In this regard I agree with Michio: we do need more scientists and engineers. Going one step further, we need to encourage people to think like scientists; this means creating hypothesis, experimenting, and then delivering innovation.

3. The reason we have not created a culture of engineers and scientist in the States is because usually, thought does not lead to gratification. We are all wired to want success for what we do; gratification sets our dopamine circuit system in motion. There has to be more economic support for new thinkers and innovators.

4. Lastly, technology will open up new avenues for the economy that will be much more equal and abundant.  We need only look at what is happening in open source software to see on a micro level how new economies are emerging. This in turn will evolve more autonomy and empowerment leading us to amazing new innovations.

About THECUBE

THECUBE is located in Shoreditch East London, we are a collaborative community looking to generate innovation. The coworking space offers members a type of office space without the rigidity. We also offer an array of events, talks, and discussion to stimulate the brain and get people thinking from usual patterned thought.

Does Your Business Generate Money or Value?

By Araceli On May 31, 2011 In ESSAYS With 1 Comment Permanent Link to Does Your Business Generate Money or Value?Permalink

Recently we went to see the Inside Job and the question arouse; what is the main difference between creating money and creating value? It occurred to us that if it was money we were after then we were going in the wrong direction. As money does not seem to require intelligence, integrity, or innovation. You only have to look at the salary of Nobel Prize winner vs. that of a banker. One spends years studying and providing a change to the world whilst the other at best is a really good number alchemist, whose intelligence is being wasted on shifting virtual money.

However, we do understand the need for sustainability as we have overheads like any other business, but can we do it with purpose and via contributing to our community?

In regards to our spaces in London and NYC and Idea Engineering, we hope to be aiming for value. Value to us means observing the needs of people and generating business services which satisfy those needs. It is about listening to our clients, pushing ourselves to innovate and provide better knowledge and services. We hope to be purposeful and mindful with every business decision we take.

Furthermore there are more and more people and organizations speaking out against just generating revenue or growth for the sake of growth. Imagine if what was perceived as being stable and the ‘right way’ of creating economy collapsed and proved unstable, why not try another method?

Then there is the more philosophical aspect, why just generate money? The are oil companies, which have caused irreversible damage to the environment and for what? So we can drive our cars further? So they can buy more ‘stuff’ with their inflated salaries? There doesn’t seem to be a core and dire reason for their existence. In simple terms they are not curing cancer.

Would it not be great if the two perspectives could merge, the generation of money and value? This is precisely the trend we are observing amongst our members, many have left the finance sector in search for generating value. This new type of thinking requires real intellect and knowledge of how our brain works.

Some Questions To Observe

Is it ethical to exploit others, just because they are not capable of ‘understanding’ a business model or how it harms their health? ( Think mortgage crisis )

Area we starting businesses to provide sustainability or growth at all cost?

If our business idea did not exist what would be missing from society?

How does our business idea change or evolve the human?

Interesting Companies and People To Look At

Mark Neville

2Seeds

Tony Goldman

Do Lectures

Marcin Jakubowski

Thoughts From A Transitioning Entrepreneur

By Araceli On May 29, 2011 In ESSAYS With No Comments Permanent Link to Thoughts From A Transitioning EntrepreneurPermalink

THECUBE London in East London houses a wide variety industries and people from different backgrounds. The diversity gives the space serendipitous layer to  innovation as members find themselves having conversation with people they would not normally come into contact with. It also opens up their mind to new ideas by simply learning from other industries.

We wanted to know how the brain of a recent entrepreneur was coping with the change of leaving the corporate world. Below are her observations.

Oh my God ! I cannot modelize …
My brain simply refuses to perform the familiar patterns that I have been so easily followed for
years and years.
On the contrary, a new set of questions, angles, perspectives are coming into my mind when I
am thinking about top line and strategy to grow the business, questions as diverse and at first
as random as :
• What personality types would be interested by this product?
• Should the product be presented in a conceptual way or in a linear way?
• What would be the best strategy to present them to close the deal and generate
cash.
• What language to use when? What body language to use when ?
• What is the best way to look at them money or value…
• Taylor made offers or blank brochure
• Who is the audience…
I cannot make the model stand still…the numbers quite magically start moving getting
a life of their own, higher or smaller depending on what is going through my mind…
reactivity ? proactiveness… timing….dopamine… testosterone… builder… flight… freeze…
hypercurbalization ….
Of course… It is that I cannot modelize anymore, on the contrary, I am modelizing a hundred
scenarios at once. I am making the numbers live and take as many meanings as possible and
assess robustness and solidity, drawing on different things.
Why? How?
All things are bound together. All things connect.
In the last couple of weeks, I have been exposed to so many different perspectives and
knowledge a dose of psychology, a dose of neurochemistry, a discussion with a writer, two
meetings with Venture capitals, a career management presentation to MBA alumni, a deal
negociation with a big corporation, an Art project business plan review. They strengthened
my own core competences and create new neurological pathways making my thinking faster,
more efficient and jumping from concepts to tangibles back to idea, risks and mitigators.
For the first time the well known leadership concepts of Thinking outside- In and keeping the
your terms of reference as wide as possible get grounded in reality.
Get exposure, observe, listen… and shoot the buffalo.
About THECUBE
THECUBE is a workspace in East London, which offers members a coworking space and innovation strategy. The members come from a diverse backgrounds, creating a dynamic and collaborative community.

A CFO’s Quest For Human Potential

By Araceli On May 17, 2011 In ESSAYS With No Comments Permanent Link to A CFO’s Quest For Human PotentialPermalink

The following is an essay by our Brain Bank member, Marianne Abib-Pech - Head of Finance and Commercial- EMEA. We have been discussing the issue of gender in the corporation and in business, which then led us down the road of human potential. Despite the fact that none of us belong to the corporate world anymore, there are some lessons to be learned from her account on being a woman in the boardroom.

Have you ever wondered what it would be like to get the top job in the company of your dreams or start your own business?

Have you ever imagined how it would feel, being the new kid on the block, to enter the boardroom for that very first meeting?

How anxious would you feel being there ?

And how would you feel if in this situation you were aware that you had beaten the odds by a country mile. That you were one of only 3% of women in European boardrooms….that as a woman you would be helping to build a more balanced corporate world… a new world?

When I became aware of this extraordinary imbalance, I knew at once that I wanted to understand what potential there was for all women to make these individual journeys to success. I went on a quest to find the women who had ‘made it’ – from the scary corporate Amazons to the caring, nurturing, softer skilled women. I wanted to learn from their stories, their dramas, to collect their experiences, for my own understanding initially, but then quickly with the intention to bring a testimony, a ray of hope to us all.

I wanted to ask them to explain their journey to me and to analyse their success. I wanted to understand whether they had fully reconciled the constant wearing of skirts and high heels. I wanted to know whether they had managed to bring the whole of themselves to the office, to be the passionate, caring women they truly were and yet still make it into the boardroom. I wondered what advice they could give to make the journey of others a little easier.

On my travels I was blessed with 35 special encounters, 35 amazing women from different industries, roles and age groups. These encounters painted an incredibly complex canvas of what makes a career: the path, the rhythm, the
inflection points, the setbacks and the leaps of faith.

It was a revelation; the diversity indeed, but even more so the similarities of their journeys, aspirations, and the almost universal four cornerstones of their success:

  • Talent and self confidence
  • Diversity of experience
  • Supreme understanding of their environment
  • Passion, passion, passion

I was amazed. Nothing gender specific was ever mentioned, as if the issue was not really there…

What if we have never positioned the problem correctly in the first place?

What if we could design a universal recipe for success in the corporate world, regardless of gender, background, or even race? This recipe would be built on three simple key elements:

  • True self awareness
  • Deep understanding of the macro and micro environments
  • A strategy based on controllable events?

Would that be a dream?

Would that be unrealistic or would it lead to more diversity in the boardroom?

I strongly believe so.

Would this help build a better and more sustainable corporate world ?

About THECUBE

THECUBE is a coworking space for innovation and enterprise.

Re-Imagining Capitalism

By Araceli On May 9, 2011 In ESSAYS With No Comments Permanent Link to Re-Imagining CapitalismPermalink

Since the Industrial Revolution our economy has been defined and sustained by big businesses. The boom of big corporations in the 1950‘s catapulted America to the top of the economic stage and provided job security and a sense of pride. People were proud to be employed by one of “The Big 3″ automakers or a large multi-national bank.

This new sense of wealth was a joyous contrast to the dearth that had been experienced during the 30’s and 40’s, so people embraced it. They bought fridges, microwaves, cars, television sets, etc. The home became a declaration of the American Dream: the more you had the more it demonstrated your ability to climb the corporate ladder.

However, despite what America was being sold in popular culture, this American Dream came at a price that has taken us until now to figure out.

It was at the expense of happiness, our environment, and well being.  For those of you who think that this is about utopia or socialism, it isn’t. We are in support of capitalism, but in its true definition, which is economy without governance.

We are all suffering the consequences of the collapse of a few corporations, because we let them govern our economy, thus making it more of a socialist economy than capitalistic. We depended on them for health, wealth, and sustainability.

Is it not time to create a new and better economy? More to the point, we may not have a choice as the change is happening? The quicker we embrace and start to create new ways of generating economy the faster we are going to adapt to  a new economic system.

We all tend to mourn the past and fear makes us think that what has worked until now should continue. Life is constant change and economic structures are also governed by that rule, so regardless of how much people gripe about being  “too big to fail,” it is being demonstrated everyday that is not true.

According to Michael Porter a Harvard professor, we are entering into a new age of capitalism and we agree. We can create an economy that is not grotesque and only driven by profit.  We are already seeing this in our spaces at THECUBE in London and WECREATE in NYC.

Of course businesses are about making money, but there is a difference between creating sustenance, which helps employ people and feeds your family, and having so much avarice it begins to compromise human values.

Our spaces are the start of a journey of exploring new economic possibilities, generating an equal opportunity for those interested in starting their own enterprise.

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