The Blog

THECUBE is incredibly excited to be presenting the next artist to the space. Shamas Bedi is a recent graduate, who combines his art with environmental efforts, we asked to write about how art can help communicate conservation efforts….his story is below.

Private View
1 March 2012
6:30-8:30
@THECUBE

Here we are. Cells in this pumping organism we call Earth, our home.

We call her home, yet millions of us are still ignorant to the damage that our ‘home’ faces every single day. Now if the 6.5 billion people on Earth suddenly realised how much destruction is caused to the environment daily, then we could prevent ourselves from going down the perilous road we are accelerating on at present. If not, it will be too late within this next century.

Our planet has a miraculous yet fragile ability to support life, and this life is comprised of microscopic bacteria, to 200 tonnes of Blue Whale. Sometimes we forget that we are not alone on this planet, we are all connected. If the Earth is envisaged as an organism, the multiplicities of life are the cells within this organism, keeping it living and breathing. However, if humans continue to mindlessly consume whatever sources that remain, we will reach the point of no return. To be sustainable is to meet our current needs without jeopardising the future of the next generation, and what better way to communicate these problems then the use of Art and Design. Taking action on these issues single handedly would be almost impossible, but to communicate and create awareness about sustainability to the masses is a much wiser force to be reckoned with. Producing visually aesthetic images doesn’t always have to be to sell material goods, but can also be used to send a powerful message. To enrich the knowledge for the youthful generation of artists, that will then be inspired from a younger age to help the Earth and the life on it.

The power of design is underestimated. Design around the world is now slowly transforming, and people are beginning to realise how we can help the environment, rather than destroy it through thoughtless deforestation and the burning of fossil fuels. We share the Earth with thousands of species of plant and animal life, and as a higher being it is our duty to save them and maintain this responsibility for our future generations.

Visually communicating sustainability is not a simple task. However if done successfully, can be one of the strongest, if not the strongest tool for a campaign against global warming. To create an image that has an important effect on the viewers’ perception is the first step for a change in their lifestyle. It is the environment as a whole which we have to think about, and all the creatures within it. For if we are to eliminate a species from the system, others species will surely be affected, including ourselves. This is an exhibition of an evolution. How from it’s playful, humble beginnings, ones art begins to form a sense of purpose. The passion and skill that has developed, provides the opportunity to spread the thoughts and raise awareness about what one really wants to help achieve; a safer, more creative Earth.

About THECUBE

THECUBE is an innovation space in East London and we sponsor emerging artists. The art is curated by how it affects innovation within the space as well as having an intelligent commentary.