One of our members Frances Booth from Here Are Some Words put together some great tips on keeping website copy fresh and dynamic.
Try and steal back a moment from your workload today to do a quick analysis of the key messages on your website. Getting your messaging right will make a huge difference to your business this year.
Try these tips:
- Are you using redundant words such as ‘both’, ‘current’ or ‘now’? Readers are short on time. Make sure you edit your copy tightly, so every reader doesn’t have to.
- Remember writing for the web is different to writing for print. Keep sentences short on the web.
- When you list things, keep to three items at most. Such as: January blues are caused, in my opinion, by a sudden withdrawal from chocolate oranges, mince pies and Christmas tree lights.
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