THECUBE London in East London houses a wide variety industries and people from different backgrounds. The diversity gives the space serendipitous layer to innovation as members find themselves having conversation with people they would not normally come into contact with. It also opens up their mind to new ideas by simply learning from other industries.
We wanted to know how the brain of a recent entrepreneur was coping with the change of leaving the corporate world. Below are her observations.
Oh my God ! I cannot modelize …
My brain simply refuses to perform the familiar patterns that I have been so easily followed for
years and years.
On the contrary, a new set of questions, angles, perspectives are coming into my mind when I
am thinking about top line and strategy to grow the business, questions as diverse and at first
as random as :
• What personality types would be interested by this product?
• Should the product be presented in a conceptual way or in a linear way?
• What would be the best strategy to present them to close the deal and generate
• What language to use when? What body language to use when ?
• What is the best way to look at them money or value…
• Taylor made offers or blank brochure
• Who is the audience…
I cannot make the model stand still…the numbers quite magically start moving getting
a life of their own, higher or smaller depending on what is going through my mind…
reactivity ? proactiveness… timing….dopamine… testosterone… builder… flight… freeze…
Of course… It is that I cannot modelize anymore, on the contrary, I am modelizing a hundred
scenarios at once. I am making the numbers live and take as many meanings as possible and
assess robustness and solidity, drawing on different things.
All things are bound together. All things connect.
In the last couple of weeks, I have been exposed to so many different perspectives and
knowledge a dose of psychology, a dose of neurochemistry, a discussion with a writer, two
meetings with Venture capitals, a career management presentation to MBA alumni, a deal
negociation with a big corporation, an Art project business plan review. They strengthened
my own core competences and create new neurological pathways making my thinking faster,
more efficient and jumping from concepts to tangibles back to idea, risks and mitigators.
For the first time the well known leadership concepts of Thinking outside- In and keeping the
your terms of reference as wide as possible get grounded in reality.
Get exposure, observe, listen… and shoot the buffalo.
THECUBE is a workspace in East London, which offers members a coworking space and innovation strategy. The members come from a diverse backgrounds, creating a dynamic and collaborative community.