The Blog

Since the Industrial Revolution our economy has been defined and sustained by big businesses. The boom of big corporations in the 1950‘s catapulted America to the top of the economic stage and provided job security and a sense of pride. People were proud to be employed by one of “The Big 3″ automakers or a large multi-national bank.

This new sense of wealth was a joyous contrast to the dearth that had been experienced during the 30’s and 40’s, so people embraced it. They bought fridges, microwaves, cars, television sets, etc. The home became a declaration of the American Dream: the more you had the more it demonstrated your ability to climb the corporate ladder.

However, despite what America was being sold in popular culture, this American Dream came at a price that has taken us until now to figure out.

It was at the expense of happiness, our environment, and well being.  For those of you who think that this is about utopia or socialism, it isn’t. We are in support of capitalism, but in its true definition, which is economy without governance.

We are all suffering the consequences of the collapse of a few corporations, because we let them govern our economy, thus making it more of a socialist economy than capitalistic. We depended on them for health, wealth, and sustainability.

Is it not time to create a new and better economy? More to the point, we may not have a choice as the change is happening? The quicker we embrace and start to create new ways of generating economy the faster we are going to adapt to  a new economic system.

We all tend to mourn the past and fear makes us think that what has worked until now should continue. Life is constant change and economic structures are also governed by that rule, so regardless of how much people gripe about being  “too big to fail,” it is being demonstrated everyday that is not true.

According to Michael Porter a Harvard professor, we are entering into a new age of capitalism and we agree. We can create an economy that is not grotesque and only driven by profit.  We are already seeing this in our spaces at THECUBE in London and WECREATE in NYC.

Of course businesses are about making money, but there is a difference between creating sustenance, which helps employ people and feeds your family, and having so much avarice it begins to compromise human values.

Our spaces are the start of a journey of exploring new economic possibilities, generating an equal opportunity for those interested in starting their own enterprise.