The Blog

This week is dedicated to social media. It is a subject that has people divided;  there are those people who are devoted and others who still think it’s a waste of time.

Like anything, you can either be good at it or be bad at it. THECUBE and WECREATNYC have been supported and created through social media, in short we would not have a business  if it wasn’t for it.

We asked PR Savvy to tell us their thoughts on the subject as they deal with many technology companies, they summarized to one sentence           ‘ social media is not advertising it is a conversation’.

So if social media is a conversation between you and your audience, then how do you create an interesting conversation?

1. Change your expectations, social media will not generate direct sales. It help build your company’s profile and reputation. Just like in real life, if you talk about interesting things, people will think that you are interesting.

2. Be purposeful,  remember the saying, ‘if you don’t have anything good to say then don’t say anything’. The same applies to social media, if you don’t have anything interesting, purposeful,or  insightful to say then keep shut until you do.

3. Be deliberate and understand your tools. Again, in real life we behave according to social norms, you wouldn’t talk to your clients about what sandwich you had for lunch, so don’t do it via social media. Learn what type of information is expected from each social media tool. We use the following strategy…

Facebook: Our demographic is smaller and more local. We keep people updated about what happens  in the space, we have conversations with our members, put up news updates, and keep in touch with people who have a general interest in what we do. The language is casual and reflects more personal tastes and opinions.

Twitter: This is more macro and global. We give brief summaries about upcoming events, tweet our articles, give out general information we find interesting, thoughts, opinions, and comments on macro trends. We use twitter as the pulse and reputation of our spaces. The language is less casual, but still friendly and inviting.

Linkedin: Corporate and macro. Most of our contacts do not need the space, however they are interested in our members and our knowledge. We keep them updated only with articles and members. The tone is corporate and neutral -like a window display into what we do. This has been really helpful for reputation and connecting with bigger organisations.

4. Be a good listener. Just like any good conversationalist, you have to listen. Monitor what people find interesting and adjust your messaging to match it.

5. Be genuine. If you genuinely care about your audience, then you will be more inclined to give high quality information, which they will find useful.

6. Find your audience. I say audience, because the people that follow you may never become a client, however they are still interested in seeing what you do. If you constantly send messages in a certain tone and subject, people will self select and be more receptive.
“An omnipresent vehicle for facilitating engaging experiences, connectivity and communication between individuals, businesses and global audiences online” Ben Slawson Digital Brand Creative

Best Social Media Users (In our humble opinion)
99%
School For Life

Events
Rewire London will be presenting High5 a series of talks around social media