The Blog

In any entrepreneurs journey one of the first steps into a solid marketing process is community. At the end  of the day businesses cannot survive without the continual support of the community of which they are built on. 
There is plenty of money to be made out there, people are looking to spend their money in products or services that they value, so open the doors to your idea and let them in.
1. If you are the very start of your idea, hold local think tanks ask what is the best way to communicate your service/product.
2. Hold mini events where people in your community can test out your idea and give you feed back. Use them as your focus group.
3. Reward the community effort by giving them special deals, introductory offers, or simply leave a section of your business dedicated to enhancing the community.
4. Even in regards to raising funds, if you start locally, you can hold fundraisers for both your idea and others that are wanting to start something. In Scotland a local entrepreneur has started an independent bank to lend to other small start-ups. There is nothing to stop other communities from doing this.
5. By starting locally you are creating a market for your idea, so when its time to launch, you have a tribe of followers behind you.
6. Expanding to other tribes is good and it help build rep, but don’t forget about the community in expansion as it gives you loyalty and consistency.
7. If you are fully integrated in your community, they will not let you fail as you are part of the fabric and personification of the local area.
At our coworking space, we offer many platforms for the local community, such as events, clinics, advice, and this summer we are doing open CUBETHINK. This not only helps generate future business for THECUBE, but it also makes our community stronger, more informed, and supported. We are only as strong as the weakest link, thus a strong community is going to breed strong businesses and that will create a lasting economy for everyone.
THECUBE offers different membership packages as well as virtual office space, for more information about joining our community, please send us an email info@thecubelondon.com