
We’re looking at the psychology behind the potential for a double-dip recession. It’s not necessarily a numbers-issue, or something you can predict. It’s a mental state of society. Do we have the capacity to rid ourselves of self-deprecation and complain-culture, and start to pivot towards possibility, dreams, and enterprise?
After the first recession in 2008, people lost their jobs, graduates were graduating into a cold, unfriendly market. But as soon as 2009 hit, there was a tangibility that people wanted to change – people wanted to move forward. And there was talk of support for enterprise, support for graduates, and we at THECUBE were born out of this new attitude – although, we have been privileged to find like-minded people who are ready to be contributors to this new way of thinking, such as RewireLondon, Launch48, Not Just A Label, Creative Boom, Idea Generation, E-Rejuvenation Centre, ECCA, to name a few, we’re already starting to see that there’s a dip in enthusiasm and proactivity.
Flashfoward to now: the dust has settled. Many organisations that had promised to deliver change and support, have not. If this continues, and we continue to throw our hands up we will surely drive ourselves into another recession, because we’re not building the infrastructure that will lead to new employment and development of industries.
To take JFK’s famous saying: “Do not ask what your country can do for you, but what you can do for your country” – we cannot just rely on the government to make it all better. We are asking for partnerships, collaborations and endurance from innovators to continue. We are also asking established corporations to step down and get into the grassroots and sponsor these innovations. We are asking people to put fear aside and dare to jump off the edge and go for their dreams. Only upon the attempt of an idea can you judge whether or not you can accomplish this, or if you are capable. You cannot make assumptions of your own capabilities.
If the Davids of this world are going to be fearless and embark on new enterprises, then the Goliaths have no excuse to be just as fearless in their support, incubation, and funding of these new ideas. It’s time for action and implantation, because it’s only through tangibility – real steps taken to secure our financial stability and growth – that we can prevent another recession.
Editor: Russell Thomas
Words: Araceli Camargo-Kilpatric

You’re making an excellent point! I believe what you describe is also what JM Keynes referred to as ‘animal spirits’. Also the topic of a recent and highly recommended book titled “Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters” by Akerlof & Shiller. I should add that Robert Shiller is one of the few economists who actually saw the subprime crisis coming…
Thanks for the book recommendation I will check it out. Great presentation at Rewire London