THECUBE is partnered with Stellar Networks to discuss how sponsorship can be used to fund Theatre and Dance productions.

6:00 – 8:00pm

In a time where grants and investment are drying up, would it be best to look at sponsorship? We think that it is a real viable option after all dance and theatre fans behave in similar ways as sporting fans. What I mean by this is that they are loyal, like to have an association with the brand, and will purchase merchandise. These are all qualities that are attractive to sponsors as they can be assured of reaching a commercial demographic.

The event will explore the pros and the cons as well as have a paneled discussion with leading sponsorship agencies and theatre producers.