We would like to thank Consurgo for putting together a really successful portfolio review . Plus very special thank you to Richie Stevens and Paul Bailey from 1977 Design for their insight and time.
Below are some tips to help graphic designers market themselves;
1. Create a niche market; do not try to do everything.
2. Pick your top 5 ideal clients and do detailed research on their industry; what publications do they read, what projects are they working on, what projects have they done in the past.
3. Network at events that house the industry your portfolio is targeting, for instance if you are looking to work with fashion designers go to fashion events to meet potential clients.
4. Instead of yielding to a lower price if a client demands it, offer them a smaller package. This way your brand maintains its value.
5. Use every source available to market yourself as you never know where the job will come from.
6. Distinguish yourself from other designers by becoming an expert in your industry – start a blog.
‘ We want ideas, creativity, and energy when looking for a new designer to join our company’ – Paul Bailey
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